My Local Optician - Silhouette launches iPhone App

My Local Optician - Silhouette launches iPhone App

February 2010

Silhouette, the world’s leading rimless eyewear brand, has launched an innovative iPhone application, Virtual Mirror that helps glasses wearers select the right Silhouette eyewear to harmonise with their face. The app is free to download and the only application of its kind focusing exclusively on rimless design, based on the ‘Virtual Mirror’ programme developed by Silhouette and already running on the company’s main website.

Thanks to this unique new iPhone version of the application, it is now possible to try out rimless eyewear and sunglasses in an enjoyable manner- regardless of location and time of day. The result – a portrait with rimless eyewear – can be sent to friends and family immediately by e-mail for feedback. Users can try out new designs and colours in a virtual environment and it provides the chance to form an initial impression on the “real” pair they will have professionally adjusted by an optician.

This is how the application works on the iPhone:

Users take a photo with their iPhone or select an existing photo from an album. Easy-to-follow instructions guide them through the application. Users can try out the models from Silhouette’s nearly endless line of variations that work for them.

The power user function makes it possible to test several models quickly. The “recipe”: simply shake the iPhone and the next model will appear. Once the right pair has been found, the image can be sent out via e-mail quickly and effortlessly

Where can I find Silhouette’s Virtual Mirror for the iPhone?

Downloading Virtual Mirror for the iPhone is easy. The simplest way is to download the application for free at www.silhouette.com/iphoneapp. If a user has installed Apple’s multimedia administration programme iTunes, then he or she can download it from there by searching for “virtual mirror”.

Once again, the Austrian brand Silhouette has shown its spirit of innovation. According to Silhouette Brand Director, Andreas Aschauer-Martinelli, “We are excited to be the first on the market whose eyewear can be tried out virtually and flexibly with this application. This way, we can show people that wearing, selecting and trying out eyewear is a fun experience”

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